Founder Story: Jessica Goldberg

Jessica found out first-hand how difficult interior design can be to first-time homeowners.

Ever wonder who’s behind Roomations and how it came to be? Well, in a series of interviews, we’re talking to the three founders of Roomations to find out why they started Roomations and what inspires them to drive the company forward each day. This month we’re talking to Jessica Goldberg, a homeowner and interior design novice looking to end the frustrations of millions of others that have been in her shoes.

Q: Why did you start Roomations?
A: I always had an entrepreneurial bent, and can even remember back to starting a small t-shirt design business on eBay in high school. When I started talking to Katie and Lakshmi about the idea for Roomations, it seemed like an obvious service that people desired, which was confirmed when we started talking to homeowners about the idea. Then, when I bought my first home, all of the benefits of our company just “clicked” for me. The first improvement I made was painting my living room, and I had no idea what colors would coordinate with the gray carpet or my future furniture. I needed Roomations!

Q: What’s your role at the company?

A: We all wear lots of hats. I have focused on the marketing and business modeling side.

Q: How would you describe your personal design style?
A: I like a neat, clean and contemporary look with a homey feel. I have lots of pillows on my couch and personal trinkets from travels on my bookcases.

Q: Where do you like to shop?
A: I have found a lot of great pieces at Home Goods when I'm not looking for anything specific. I found this great wine rack made of a wooden board that stands upright, and a beautiful mini-dresser with a white floral pattern.

Q: #1 piece of advice for homeowners?
A: It takes a lot of time to get your place together. Don't get frustrated if it doesn't happen overnight. Slowly you'll find nice pieces, or focus on a certain room, and over time it will get done. Roomations did help me to kick start my own place into shape!

Q: Deep dish or thin crust?
A: Thin crust.

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