Project Spotlight: Bright Lights, Big City & Urban Decor

Los Angeles: a bustling city that’s both glamorous and distinctly modern. Picture a loft on the 15th floor outfitted in minimalist furniture, on-trend accessories, and abstract paintings. Roomations client Daniel knew his sense of style fit right into his urban home, but wasn’t sure how to go about making his vision a reality. He reached out to Roomations for help from designers who could provide him a style board and offer advice. Here’s how we helped him take his living room to the next level.



Daniel's living room before the transformation

Daniel’s space is a living room with a small dining table and bar, so he needed furniture that would fit a combined space and maintain a sense of harmony. While not afraid of a bit of color, he wanted most of the room to be gentle neutral shades. He also specified that he “like[s] small touches of vintage (40, 50, 60's)” and is “open to a good surprise.”



Daniel's custom design


Some key features of Daniel’s new living room design include furniture with clean lines, pieces in unexpected shapes, and accessories straight out of a Manhattan loft on Mad Men. A mid-century modern sofa in slate gray allows a retro-patterned slipper chair speak for itself without overwhelming the room. The red and black elements of the chair pattern pair playfully with an eye-catching glossy red table lamp and one accent wall in a bold burgundy. A bright, abstract giclee print brings to mind Jackson Pollock for another nod to vintage style.



Another view of Daniel's professionally styled living room

Instead of a traditional wooden dining table, Danny’s style board includes a space-age white round table with ghost chairs. Clear chairs give the illusion of more space in a room that’s pulling double-duty. Other surfaces in the room reflect a consistent attention to roundness, including a glass and chrome bar cart and a coffee table with a wooden top and wire base. Finally, a set of honeycomb wall shelves puts a quirky twist on the circle motif.


With the help of advice from interior designers and 3D renderings of the final design, Daniel’s living room is fit for any city sophisticate. Sleek lines and well-placed pops of color are a thoroughly contemporary take on mid-century design. Now that Daniel has a plan for his decor, he can relax and enjoy the process of putting it together!


For more real home transformations and to find out how you can get professional style advice from real designers, check out the Roomations Gallery.

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